In my experience there are just three reasons why a writer has not been published. If you remain unpublished, still searching for an agent or publisher to read and love your work, then it is certain that one (or a combination) of the following three reasons is the culprit:
Your Book Isn’t Good Enough.
Let’s start with the biggy – your book isn’t up to scratch. I feel this is, by far, the biggest reason for writers remaining unpublished. Please don’t get me wrong here. It is not just technical issues that I am highlighting, it is all the other aspects that go into writing a publishable book. For an agent or publisher to feel your work has potential, they must see something special. By this I don’t mean exquisitely written prose, I mean that your book must be beyond the normal. It needs the x-factor, the unique angle, the special fit to the market, the hook that is new and exciting. If your book isn’t good enough, it is it just OK (or even good), then an agent will say no.
So what can you do to fix this problem?
The first step is to ensure your book IS technically sufficient. Spend time and effort on your writing beyond the first, second or even third drafts. Once this is done, the biggest single piece of advice I would offer is to know the marketplace. Do the research. Find out what books are selling (check amazon bestseller lists). Look at publishers and agents within your genre and know what they are commissioning (look at new deals on agent’s websites and up and coming titles on publisher websites). Spend time in bookshops. Get to know what books they are choosing to fill their shelves. Understand what readers are looking for (read genre specific blogs and read reviews on amazon) and have a solid knowledge of where your book fits in the landscape and be able to explain in detail, how your book is differently different. Why should agents and publishers be excited by your book?
Your Book proposal Isn’t Good Enough
Agents and publishers are businesses and your book is the product they sell. This is an important point. As a writer, you may see your book as a work of art, or an expression of emotion, or a big idea just waiting to be spread. However, agents and publishers see your book as a product. All that matters is that they feel they can sell enough copies to make a profit. This means that your book proposal must convince the agent or publisher that it is a viable commercial product. If you fail to do this. If you rust rely on the quality of your writing, or the strength of your idea, then you are doomed to failure.
So what can you do to fix this problem?
Firstly, ensure you are speaking to the correct people. Spend as much time as you can spare to locate an agent or publisher who works within your genre and has a track record of publishing the types of books you have written. If you pitch to the wrong people, they will say no. Secondly, make sure your book proposal sells your book. You can do this by ensuring that your cover letter offers a very clear and precise summary of your book, it’s genre, it’s potential readership, it’s place in the market and what you will do to ensure the book is a success.
Your Timing Is Off
If your book and book proposal are good enough, there is still one factor that needs to be in your favour – timing. It is perfectly possible that you are pitching to the correct agents and publisher, but they are not looking for the book you have written. The perfect publisher for you may have closed their doors to submissions, or they may not have the budget that month to commission your book. In fact, there are hundreds of reasons your timing may be off. If you are to get published, then you need a good book, a good book proposal and good luck!
So what can you do to fix this problem?
The answer is persistence. Make sure your book and book proposal are the best they can be. Do the research to find the best agents and publishers for your book. Then stick with it. Ignore the rejections, keep the faith and keep going. It can help to try and cut through the slush pile. For example, if you want to submit to a particular agency, work hard to find the name of the perfect agent within that agency. Then get on Google and try and find their email address, call in favours, ask friends, do whatever needs to be done to make the personal contact. Then once you have the email, be nice. Email and ask if they are accepting submissions, ask what is the best way to pitch your book, ask if they will accept a digital attachment. Ask anything, to try and build a tenuous personal relationship. This way, you will give your book the best possible chance of getting a fair assessment.
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