Let me begin by saying that this is not a post about choosing the perfect book title for your latest novel. Instead, the ideas here are all about making sure you don’t pick a really crappy title…
Most writers, correctly, spend weeks or even months wrestling with a list of titles, trying to find the one that fits perfectly. With this in mind, here’s a few tips to help cut down your list and produce the perfect title:
- Make sure people can pronounce your title: It may be tempting to use an unusual name or phrase from your novel. This may give your book a quirky edge. However, rather than this being a marketing advantage, it will be a huge disadvantage as potential readers struggle with the title at bookshop tills and libraries.
- Make sure people can spell your title: In today’s digital world being able to spell a search term, whether in Google or Amazon, is essential. Why make if more difficult than it needs to be for potential readers by including difficult to spell words? Here’s an example of commonly misspelled words.
- Make sure Google can find your title: It is essential that you pick a title that has a good Google profile. By this I mean choose a title with little keyword competition. For example, Dracula, Harry Potter and Disney are bad words to include in a title, but so are cola, mobile phone and virus software. All will fall off Google’s front page and become invisible. Try to come up with a title that has as little competition as possible – that is one of the reasons we are called BubbleCow.
OK hope this helps, as usual comments are welcomed.
