The world of modern publishing has changed. Gone are the days when writers can write a book, submit a manuscript and sit back and wait for the cash. Today, changes in technology and publishing ethos mean that writers need to be proactive in their approach to writing, publishing and promoting. I have already written about the idea of a Proactive Writer here.
In essence I suggested that a successful modern writer demonstrates four traits:
- They produce remarkable work,
- They have an active and consistent online presence,
- They embrace technology,
- They participate.
So what do I mean by participate?
Participation is the cornerstone of a Proactive Writer’s approach to winning new fans. I will come onto practical methods of participation, but this is much more than a new routine or set of skills, it is a change in thinking – a paradigm shift.
A Proactive Writer is aware that they are in it for the long haul, that readers don’t become followers and then fans overnight – it takes time and effort. Participation is the idea that a Proactive Writer is everywhere. Not only are they leaving comments and engaging in twitter conversations, they are also attending events, getting involved with other people’s projects when asked and generally participating in the environment.
But why?
The answer is complex but in essence it is to build TRUST. It is easy to appear nice and friendly in one blog post, but it is impossible to do it over a long period of time. The more you participate, as a Proactive Writer, the more the people you ‘touch’ will grow to trust you and your views.
I could write a whole book on ways to participate, but here’s just a few ideas:
- Leave intelligent comments on key blog posts,
- Use twitter to engage with new people,
- Offer your services as a guest blogger or invite a blogger to write on your blog,
- Set up a local reading group,
- Email a publishing company and ask if you can review one of their books,
- Write a blog post that engages a wider debate (e.g self publishing vs. traditional publishing),
- Use Mail Chimp to set up a free newsletter,
- Encourage readers to leave comments on your posts and then reply to them.
The key is to forget about your book and start building trust for you as a Proactive Writer. The one extra I would tag on here is that you need to ensure that whilst participating you leave open a route to your central blog/website. Make sure you leave your email address or web link, ensure your twitter bio links to your blog. It is all part of the bigger picture.
So, start participating now by leaving a comment here. Don’t just say hi, try and add to the debate. Am I correct or is it all a load off made up rubbish?