The world of modern publishing has changed. Gone are the days when writers can write a book, submit a manuscript and sit back and wait for the cash. Today, changes in technology and publishing ethos mean that writers need to be proactive in their approach to writing, publishing and promoting. I have already written about the idea of a Proactive Writer here.
In essence I suggested that a successful modern writer demonstrates four traits:
- They produce remarkable work,
- They have an active and consistent online presence,
- They embrace technology,
- They participate.
So what do I mean by embracing technology?
A Proactive Writer is the kind of writer who is excited and stimulated by the possibility technology brings, rather than one that is intimidated by change. A Proactive Writer understands that technology is a tool and that when viewed as such is an essential part of their ‘process’.
A good example of this is the rise of WordPress as the king of the blog platforms. Just a few years ago there were a number of competing platforms with Typepad, Blogger and WordPress all offering good web solutions. However, recent developments in WordPress mean that a blogger now needs very little ‘technical’ expertise to produce a very professional looking site. In addition, WordPress’ plug-in system means that bloggers need no coding knowledge to make a blog do some very fancy web based magic.
But why is this so important?
Well, as we saw in the blog post about an active and persistent online presence, a web platform is an essential element of being a Proactive Writer. By embracing technology a writer is able to produce a very good central blog/website, with next to no expertise and for very little expense.
A proactive Writer sees technology as a way to improve their writing, their platform and their ability to connect. By embracing Flickr they can share photos, by embracing Qik they can stream live feeds of books signings, by embracing Google Wave they can start and build collaborative projects, by embracing Twitter they can build communities, I could go on…
Technology is here to stay but more importantly technology will continue to change. A Proactive Writer is one that sees changing technology as an opportunity not a hurdle.
Thoughts?
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