About Us

Our mission is to help you write better books.

The BubbleCow Story

In 2007, Caroline and Gary Smailes teamed up to start a company that would provide the high quality ‘publisher’ standard book editing that writers needed to lift their book to the highest level.

Seeing that many freelance editors were charging per book, they developed a much fairer ‘cost per word’ price structure and BubbleCow was born.

Today, BubbleCow is one of the leading editing companies and serves self-published writers from all around the world. They have edited more than 1000 books and played a small part in hundreds of writers achieving their dreams.

At the heart of our company is one simple fact: Storytelling is an art, but writing is a craft.

Our goal is to teach you the writing skills you need to make your book a success.

BubbleCow is an editing company that was born into the modern world of self-publishing. We have developed a way of editing that not only shows you what’s wrong with your book but gives you all the guidance you need to fix the mistakes. For us, the quality of the feedback is everything. This is why we are the only company in the world to offer line editing AND a detailed reader’s report as standard (and at no extra cost). Most of our competitors offer either an editor’s report OR a line edit.

We offer both, for the same price they are charging.

The reason?

You need both to be able to grow as a writer.


Caroline Smailes BubbleCow founder and editor

Caroline Smailes

With a post graduate degree in Creative Writing, Caroline has gained a wealth of important experience within the publishing and literary community. She has participated in literary festivals and given workshops across the country focusing on the building of author web presence and the craft of writing.

As well as writing literary fiction and blogging, she has worked as an editor and as a reader for several publishers. Caroline mentored for Tonto Books in their Arts Council-supported project to discover talented new writers and also judged in the New Novelist competition. Caroline works as a lecturer in creative writing at Liverpool John Moores University.

Her decision to found and develop BubbleCow grew from an understanding that modern writers require fast, efficient and affordable services that can be tailored to meet personal needs. Caroline’s novels are published by HarperCollins.

Gary Smailes BubbleCow founder and editor

Gary Smailes

Gary Smailes has a wide experience of the publishing industry and, over the years, has worked as a writer, historian, editor and researcher. He has an eclectic educational background with a degree in Biology and a post graduate degree in Military History from Liverpool University.

Gary has written a number of history books for children, including the Brave Scot series, the Modern Hero series and the BattleBooks series. He has more than twenty titles in print with various publishers. He also worked closely for many years with the successful author Terry Deary as the researcher for the ever popular Horrible Histories books and TV series.

He continues to write for children and adults. He has a number of books due for publication. He is represented by literary agent Andrew Lownie. Gary also often speaks publically about publishing, the writing process and self-publishing.

Gary Smailes’ TED Talk

This talk was given at a local TEDx event, produced independently of the TED Conferences. In this highly insightful talk Gary provides us as insider account of what the book publishing industry is really like including the economics for a writer, the “Bestseller Creation Myth”and the promise of a newly emerging publishing model being facilitated by Amazon.

Gary Smailes was an executive in the pharmaceutical industry and the one thing he was certain of was that he hated his job. He rolled the dice, resigned and pursued his passion for writing and history. Gary then has a chance encounter that leads him to becoming a researcher on the hit series of “Horrible Histories” books. This valuable break provides the platform for Gary to completely re-engineer his career and life.

Today, Gary Smailes is the Co-Founder and Editor at BubbleCow, a company providing publishing services to writers. He got his first break into the publishing world thanks to Terry Deary of Horrible Histories fame and is now a published writer with more than 20 books in print.